The title Learner Experience (LX) Design implies an association with User Experience Design. While the two fields share many approaches and methods, they remain distinct, with different approaches to research, design, and evaluation. In this session, I will share ten critical differences between LX and UX design - many of which make LX design far more challenging than conventional UX design. Taking these challenges into consideration, I will also offer recommendations for how one can establish a successful LX practice.